It’s happened to all of us: we’re presented with information and yet we forget it. Why does it happen?
One of the most common reasons is because our attention is elsewhere. It’s similar to what happens when a student is attending a lecture, yet is simultaneously spending time on their smartphone. While they may be physically present in the lecture, their divided attention leads to a failure to retain most, if not all, of the information taught.
Another reason we don’t encode information is because we don’t see it as relevant. If you’re training employees and they don’t see content directly related to their job or their career growth, they’re likely to lose focus and fail to embed the information in their memory.
The third most commonly cited reason we don’t manage to remember information is because our brains feel like they’re being bombarded with too much information at once. Your brain has only a certain threshold of information it can process. If you inundate the brain with huge amounts of data, it will selectively decipher what to retain and what to let go.
Sourced through Scoop.it from: info.shiftelearning.com